to enable project executionĮxperience creating dashboards using a variety of data sources, data aggregation platforms and visualization tools Meet and evaluate research and analytics vendorsģ+ years of experience in marketing analytics fieldīS/BA required Marketing, Communications, Advertising/Media preferredĬollaborate with internal and external stakeholders to manage data logistics - including data transfers, building data structures, business rules, etc. Promptly report any known or suspected loss, theft or unauthorized disclosure or use of PII data Manage Personally Identifiable Information (“PII”) in accordance with client’s Information Privacy Guiding Principles, Privacy Policy and public facing privacy statements on client’s websites (via IAS, Double Verify or similar)ĭrive the requirements definitions and provide guidance of site tagging structures and tagging strategies ensuring appropriate and accurate tracking and measurementĪbide by the specific policies and procedures of our clients, including client specific CCPA and GDPR requirements Monitor viewability, fraud and brand safety metrics of active digital campaigns. Synthesize and convey analytical findings through compelling, client ready presentations and dashboards Identify data relationships to bring together full consumer journey insights, utilizing data captured from multiple sources including sales, brand equity, website/app analytics, paid advertising, paid/organic search, email and social media Mine data for underlying trends, consumer behavior patterns, and marketing triggers that drive results KPIs, ROI, ROAS, CPA, engagement, brand lift, MMX, etc) Work with the Connections Strategy team to establish quantifiable success metrics and attribution models (e.g. Prioritize requests from multiple stakeholders, create project plans, determine level of effort, and keep to milestones within the plans Understand the media execution process and optimization abilities, work closely with media strategy, buying and creative groups to optimize performance of campaigns Work with large data sets via automated and hands-on data processing to produce structured data sets for analysis Understand the business goals of our clients, their customers and translate those insights into actionable and impactful reporting and analytics The Data Analyst will work closely with specialized groups at 9thWonder including Media Planning, AdOps, Creative, Digital Production and Account Management as well as participate and present in regular client meetings. The role requires an individual that is passionate about technology and has a strategic mindset that understands our clients marketing objectives. The Data Analyst will be a key member of a growing team focused on the strategy, execution and analysis of innovative integrated advertising campaigns that drive quantifiable results for our clients. Think you have what it takes to make a difference in the world? We want to hear from you.ĩthWonder is looking for a Data Analyst. Research, strategy, creative, media, digital experience, PR, content, and advanced analytics make up our key areas of focus. With purpose-built specialties that span the marketing ecosystem, we deliver a modern product to forward thinking brands. We are a diverse agency helping our clients communicate to a diverse set of audiences through a myriad of channels. ![]() 9thWonder is a multinational, independent marketing powerhouse.
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